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Beware the Black Hat: How Shady SEO Can Destroy Your Rankings
The following is a post from Brian Fitzgerald, TIG Global Director of Search and Social. It is rare when the SEO industry gets mainstream coverage and attention. It is even rarer when that coverage...
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Ask the Expert: The Most Important Metric in Social Media
The following is a post from Brian Bagel, TIG Global Social Media Manager. Social media measurement is a black hole so filled to the brim with metrics, strategies, theories and junk that it seems like...
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SMX West Overview: Up Close with Google Place Pages
Conference season is heating up! Join Brian Fitzgerald, TIG Global Director of Search and Social, as he delivers his most recent presentation from the SMX West Conference, held from March 7-11th in San...
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Ask the Expert: The Key to Generating Revenue from Facebook
The following is a post from Brian Bagel, TIG Global Social Media Manager. “Why would anyone ‘Like’ our hotel on Facebook? Isn’t that lame? I don’t even want to like us on Facebook and I work here.” We...
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Ask the Expert: Three Social Media Services Worth a Hotel’s Money
The following is a post from Brian Bagel, TIG Global Social Media Manager. Maybe you’ve got a social media budget. Maybe you’re trying to get a social media budget. But you’ve got a whole lot of...
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What Costs $200,000? Not Social Media for Hotels.
The following is a post from Brian Bagel, TIG Global Social Media Manager. There’s been an infographic floating around that supposedly depicts the “true” cost of social media. It’s a well-done piece...
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5 Reasons You Should Use Blogging to Boost your SEO
The following is a post from Brian Fitzgerald, VP of Web Strategy at TIG Global. Today’s post is going to get back to basics a little bit by talking about blogging. Blogging has been around for many...
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Streamlining Your Brand Image: Why Continuity in Copywriting is a Good Thing
The following is a post from McLean Robbins, TIG Global Director of Copywriting. TIG Global has recently been blessed with the opportunity to tackle the strategic online marketing and copywriting...
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Combating Losses to OTA’s with Strong SEO Strategy
The following is a post from Kristen M. Poillon, TIG Global Marketing Director. It’s that time of year again. Yes, it always creeps up quickly on all of us. The weeks begin to fly by and catapult us...
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To Walk, or to Walk? Strategies for Mitigating the Necessary Evil That is...
By: Sophie Talbot Ok, today we are going to talk about a controversial subject: ‘walking’ guests, or the common practice of overbooking in the hotel industry. Before we talk about some strategies for...
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